Marketing Practice Module 5N1400 QQI Level 5 with Naomi Spellman Friday 7th October 2022 10:30 am – 2 pm

Join us for Marketing Practice Module 5N1499 with Naomi Spellman.

We have just a few places available in this class. If you would like to express an interest in this course please email trainingrycp@gmail.com

The purpose of this award is to equip the learner with the
knowledge, skill and competence to operate effectively in a
range of marketing related contexts using the principles and
concepts underpinning marketing practice.
Learning Outcomes Learners will be able to:
1 Explore the role of marketing in a range of
organisations
2 Differentiate between Business to Business and
Business and Consumer markets
3 Examine the elements of the Marketing Mix, to
include Product, Price, Promotion and Place
4 Explore the stages in the buying and purchasing
decision making process for organisations and
consumers to include the characteristics and factors
affecting buying behaviour
5 Analyse the role of Market Research, differentiating
between primary and secondary research and
quantitative and qualitative research methods
6 Examine the life cycle of a range of products to
include the role of new product development, design,
packaging and branding on the marketplace
7 Analyse elements of price setting to include a range
of pricing techniques and strategies, competitor
pricing and organisational and market conditions in
Fast Moving Consumer Goods (FMCG), durables
and service sectors
8 Explore elements of the promotional mix to include,
budget, appropriate mix for different products and
services and the effectiveness of different
promotional strategies
9 Examine the role of distribution in the marketing mix
to include the types of distribution channels and the
selection of appropriate distribution channels for a
range of products and services
10 Carry out market research applying appropriate
techniques and research methodologies
11 Analyse market research results, drawing appropriate
recommendations
12 Apply the concept of product life cycle, tracing the life
cycle for a range of products
13 Apply an appropriate element of the promotional mix
to develop promotional plan for a product or service
14 Conduct a SWOT (Strengths, Weakness,
Opportunities and Threats) analysis
15 Evaluate the effectiveness of marketing strategies for
a range of products and or services, including the
influence of branding, the pricing strategy, the
elements of the promotional mix and the influence of
the distribution channel on supplier and end user
16 Develop a marketing plan for a specific product and
or service.
Assessment